Advertising (Quảng cáo) là một chủ đề thường được đề cập đến trong các bài thi IELTS Writing Task 2 trong những năm gần đây. Nội dung chủ yếu của các câu hỏi trong chủ đề này xoay quanh những vấn đề sau:
Ảnh hưởng của quảng cáo sai sự thật đến người tiêu dùng;
Ảnh hưởng của việc quảng cáo quá nhiều;
Ảnh hưởng của quảng cáo đến giới trẻ;
Sự cạnh tranh trong quảng cáo.
Những câu hỏi về chủ đề Advertising là những câu hỏi mang tính thời sự, đòi hỏi các thí sinh phải có sự phân tích kỹ lưỡng vấn đề được đề cập ở đề bài để tránh đưa ra những quan điểm chung chung hoặc không liên quan.
Vậy thì làm sao để có thể phân tích vấn đề một cách kỹ lưỡng kể cả khi bạn không hề có kinh nghiệm hay nhiều kiến thức chuyên môn về quảng cáo? Đó là hãy đọc, đọc thật nhiều các bài mẫu, các ý tưởng để tạo nên một nguồn vốn ý tứ về chủ đề này cho bản thân. Cùng chúng mình xem qua những ý tưởng và bài mẫu cho chủ đề này ở dưới nhé!
Bạn có thể xem lại: 24 chủ đề thường gặp của IELTS Writing Task 2
Advertisements help companies to tell customers about their products and services;
Advertisements inform us about the choices we have;
The advertising industry employs many people => creates employment;
Advertisements are often funny, artistic or thought-provoking => entertaining.
Advertisers aim to convince us that buying things leads to happiness, which may be exaggerated or even distorted;
We are persuaded to follow the latest trends and fashions => buy unnecessary things;
Children can be easily influenced by advertisements => Some advertisements with inappropriate content may be harmful to the development of children;
Pressure on their parents by pestering or nagging from children to buy things.
Advertising should be regulated by governments;
Advertisements that target children should be banned;
Packaging for junk food should display clear health warnings;
Overall, advertising is necessary but it needs to be controlled.
Xu hướng ra đề về Advertising
Censorship, control and freedom of speech;
Children and advertising;
Media and Technology.
“Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?”
Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences.
It is unquestionable that there are several benefits of advertising. By dint of the large-scale expansion of advertising in almost every kind of mass media and nearly all hoardings, this sector is likely to generate a diversity of employment opportunities. In other words, it provides occupations for artists, painters or copywriters in designing and preparing logos, contents or ideas for advertisements. Another advantage is that advertising may enable the messages involved in products and services to reach potential customers, followed by an increase in sales for businesses. Additionally, only thanks to advertisements, can customers be kept informed about newly-launched products. Therefore, they have more choices to make about their beloved products, contributing to the enhancement of their comforts and standard of living.
However, advertising could cause several disadvantages for customers . No sooner might companies or business exaggerate or even distort the facts related to their products for commercial purposes than the customers can experience feelings of confusion about these items, making them have troubles selecting the products to their taste. Furthermore, the facts show that the more advertising expenses increase, the higher the product price is. The reason can be that the high cost of advertisements is covered by the selling price of advertised items. As a result, the advertised products can cost more than they should. Finally, when customers cannot resist the temptation of products which are advertised beyond customers’ expectations, there is every likelihood of them purchasing products which may be unnecessary. This trend could be seen as a waste of money.
In conclusion, based on the above mentioned explanations, individuals may gain both considerable benefits and drawbacks through the growing prevalence of advertisements.
-By IELTS Material-
“Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?”
It is true that we are increasingly surrounded by advertising by companies that want to sell us their products. To some extent I agree that advertising has an impact on sales, but I would also argue that we do need most of the goods that we buy.
Advertisements can certainly tempt people to buy products that they might not otherwise want. A good example could be the mobile phone. Every year people can be seen queuing to buy the latest models, even when they already have a perfectly good phone that does not need replacing. Perhaps it is the influence of marketing that leads us to make these kinds of decisions; we want to stay up to date with the latest fashions or own the newest high-status device. The high sales of the iPhone seem to support this idea.
On the other hand, I believe that most people do not buy products because of the advertising alone. There are other good reasons why we make these choices, and there must be some kind of need before a person makes a purchase. New versions of products almost always have improved features that buyers may want. A new car, for example, may have greatly improved safety features, or it may be more economical to run, or it may pollute less. A new phone may allow the user to communicate more quickly or effectively, thus enhancing their quality of life.
In conclusion, while advertising obviously influences our buying behaviour, I do not agree that people make decisions that go against their real needs.
“Some of the methods used in advertising are unethical and unacceptable in today’s society. To what extent do you agree with this view?”
The world that we live in today is dominated by advertising. Adverts are on television, on the World Wide Web, in the street and even on our mobile phones. However, many of the strategies used to sell a product or service can be considered immoral or unacceptable.
To begin with, the fact that we cannot escape from advertising is a significant cause for complaint. Constant images and signs wherever we look can be very intrusive and irritating at times. Take for example advertising on the mobile phone. With the latest technology mobile companies are now able to send advertising messages via SMS to consumers' phones whenever they choose. Although we expect adverts in numerous situations, it now seems that there are very few places we can actually avoid them.
A further aspect of advertising that I would consider unethical is the way that it encourages people to buy products they may not need or cannot afford. Children and young people in particular are influenced by adverts showing the latest toys, clothing or music and this can put enormous pressure on the parents to buy these products.
In addition, the advertising of tobacco products and alcohol has long been a controversial issue, but cigarette adverts have only recently been banned in many countries. It is quite possible that alcohol adverts encourage excessive consumption and underage drinking, yet restrictions have not been placed on this type of advertising in the same way as smoking.
It is certainly true to say that advertising is an everyday feature of our lives. Therefore, people are constantly being encouraged to buy products or services that might be too expensive, unnecessary or even unhealthy. In conclusion, many aspects of advertising do appear to be morally wrong and are not acceptable in today's society.
- IELTS Buddy -
Research has shown that overeating is as harmful as smoking. Therefore, the advertising of certain food products should be banned in the same way as the advertising of cigarettes is banned. Do you agree or disagree?
Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them? - 8/4/2017
The society would benefit from a ban on all forms of advertising because it serves no useful purpose, and can even be damaging. Do you agree or disagree? - 30/3/2017
Hãy nắm chắc những điều cơ bản và các ý tưởng về chủ đề Advertising này để giải quyết thành công bất kì câu hỏi nào liên quan đến chủ đề này bạn nhé! Chúc các bạn luyện thi Writing hiệu quả, nắm chắc từng chủ đề (điển hình là chủ đề Advertising này, và các chủ đề khác được chia sẻ trên blog nữa các bạn nha).
Hy vọng bài viết này đem đến thông tin bổ ích cho các bạn. Đừng quên chia sẻ đến những bạn đang cần nữa nha!!