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Đề bài: Advertising is all around us; it is an unavoidable part of everyone's life. Some people say that advertising is a positive part of our lives. To what extent do you agree or disagree?

5 steps for IELTS Writing Task 2



Promote products and services

Consumers make purchase decisions

Help with the economy’s growth


Younger groups are targeted

Children are influenced easily

Consequences: ex. obesity


Body 1: Pros

Promote companies’ products and services -> Provide information for consumers -> Purchase decisions -> Ex. Just Do It campaign -> Help with the operation and expansion of a business -> Push the economy to grow

Body 2: Cons

Younger age groups are targeted more -> Children are easily influenced -> May lead to consequences -> Ex. Obesity among children with the main cause being fast food and its excessive advertising exposure


It is not hard for one to recognize how advertising surrounds his or her everyday life. Different types of ads range from TV commercials, radio ads or billboards to road posters. People have distinct opinions about advertising's impacts on our life. I believe that advertising has both beneficial and negative effects.

Advertising can be beneficial as it plays a significant role in the operation and expansion of a business, pushing the growth of the economy. Companies need to promote their products and services to customers and advertising is the means. Without effective advertisements, consumers would lack the necessary information to make the purchase decision. For example, in the late 1980s, Nike created the "Just Do It." campaign. It was a hit that helped Nike sales raise by 3 times in a year.

On the other hand, why some individuals may believe advertising is a negative part of our life is understandable. One issue is that advertisers often target young age groups for their marketing. For example, advertising can readily influence children. It has been reported by WHO that the prime cause of the increased number of obese children was the long-term abuse of fast food such as KFC and McDonald’s, which was mostly initiated through billboard ads and ads on street furniture.

In conclusion, it is undeniable that advertising is all around us and is an inevitable component of our lives. It can be beneficial for economic development but ads for certain types of products that can harm our health such as fast food or cigarettes can hold some negative effects.


  • Recognize: công nhận

  • Commercial: mang tính thương mại

  • Distinct: khác biệt

  • Operation: sự vận hành

  • Expansion: sự mở rộng

  • Understandable: dễ hiểu

  • Inevitable: không tránh được

  • Initiate: bắt đầu


  • It + be + (not) + adj + to + V + that + S + V + O.

    Ex: It is easy to see that the campaign was a success.

  • It + be + reported + that + S + V + O.

    Ex: It is reported that the CEO approved the new advertising plan.

  • S + V + O, which + V + O.

    Ex: The ad was interesting, which attracted a lot of media attention.

  • Without + N, S+ would + (not) + V + O.

    Ex: Without him, we would not figure this out.

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