It has been argued that a comprehensive prohibition of advertising in all forms brings about great values for society as a whole reportedly due to its uselessness or sometimes harmfulness. Although advertising is sometimes damaging, banning all forms of it could do more harm than good
On the one hand, commercials are purposeless and detrimental to consumers to a certain degree. In fact, humans’ daily lives are inundated with various forms of advertising, such as emails, leaflets, TV commercials, radio spots and product placements. This may disturb the process of work and relaxation and eventually result in several kinds of discomfort. In addition, exaggeration and eye-binding techniques in adverts overshadow the true functions of products, which creates impulsive purchase, especially among young consumers.
From another perspective, the society would be placed at the disadvantage with a prohibition of all advert forms. In modern world, new products with distinct and revolutionary features better humans’ lives and solve problems that happens almost every day. Those products would remain unknown unless advertising of various types disseminated needed information to reach as many customers as possible. Also, if adverts are forbidden, an unthinkable number of workers, such as marketers, would either be driven to other jobs or stay unemployed. Governments, as a result, have to provide temporary financial support for those people. In other words, banning any forms of commercial communication would lead to reverse and undesirable implications for society.
In conclusion, given some adverse effects advertising exerts on individuals’ lives, it is unreasonable to completely eliminate advertisements from the society.
Nguồn: DOL English